What it does
- Replies fast. New leads get a personal text or email within minutes, at 10 pm or on a Sunday, written in your voice.
- Qualifies. It asks the questions a good ISA asks: where they want to live, their price range, timeline, whether they're working with an agent, and how they're paying.
- Keeps your CRM clean. Notes, tags, saved searches and to-dos are logged on the lead, so you see the whole conversation in one place.
- Hands off at the right moment. When a lead is ready, it flags them hot and sets a call for you with a one-page brief.
- Nurtures the rest. Leads who aren't ready get new-listing alerts and check-ins until they are.
What you control
Before it goes live you approve its tone, its scripts and its limits. It never gives price opinions, legal or contract advice, and it never pretends to be you on a phone call. Calls stay with you and your agents.
How we set it up
- A 30-minute call on your lead sources, your CRM and how your team works today.
- We connect it to your CRM and write the scripts with you.
- It runs on live leads with you watching for the first week, then you get a short weekly report.
Will it pay for itself?
At $750 a month, it costs $9,000 a year. If your average commission is $9,000, one extra closed deal a year covers it. Try your own numbers in the break-even calculator.
Questions
Does it text, email or call?
It texts and emails through your CRM where your CRM supports it. Phone calls stay with you.
Will leads know it is AI?
You decide how it introduces itself. We recommend being upfront that it is your assistant, with you stepping in for calls and showings.
Does it work in Spanish?
Yes. It replies in the language the lead writes in, including English and Spanish.
Can it work my old leads?
Yes. It can re-engage leads already sitting in your CRM, in batches you approve.